ECHOTAG Platform provides call-for-action features to mobile user to increase CTR and ROI in advertising by improving engagement and collecting post-delivery feedback on mobile content such as ads, news and video.
The Platform has been created to improve engagement and collect post-delivery feedback on mobile content such as ads, news and video by providing one-touch interactivity features to the mobile user.
In order to increase consumer engagement, the ECHOTAG Platform captures any type of advertising content and stores it on the mobile phone in the form of tangible offers and discounts that can be used at any time, either online or in local retail chains.
To achieve this goal, the ECHOTAG aggregates all existing ACR technologies: sound recognition on TV and radio; capture of digital banners and videos; delivery of offers and discounts by geolocation, WiFi discovery, mobile triangulation, and through BLE beacons, as well as recognition of images on the screen, billboards and printed materials.
With its multi-node hierarchical structure and extensive role management capabilities,
ECHOTAG seamlessly integrates with your organization business workflow
ECHOTAG captures all audible, digital and local ads, and converts them into tangible saving offers notifiable to the mobile user.
Captured items remain on the mobile device for future use, thus increasing the probability for clicks at the convenient time
ECHOTAG captures all types of interactive content such as surveys, quizzes, or votes, and provides for one-touch interactions with them.
User reaction data is collected on the ECHOTAG server for future analysis and retargeting.