Since January 2020, iTECH (New York, USA) has been researching and expanding the possibilities of using ACR (Automatic Content Recognition) technologies to increase CTR, CR, and ROI in advertising and media.

To increase consumer loyalty to products and services, the Platform captures any type of advertising content and stores it on the mobile phone in the form of tangible offers and discounts that can be used at any time, either online or in local retail chains.

To achieve this goal, the Platform aggregates all existing ACR technologies: audio recognition on TV and radio; capturing digital banners and videos; delivery of offers and discounts based on location, WiFi discovery, mobile triangulation, and through BLE beacons; as well as recognition of images on the screen, billboards and printed materials.