ECHOTAG News and Updates

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ECHOTAG ver. 3.0 Released

November 24, 2019

3.0 reveals the all new Web GUI interfaces with more intuitive interactions and improved accessibility. New interface features provide fully WYSIWYG data entry options to allow content managers and marketers more control over the advertising and interactive content work flow. This release also introduces the updated Mobile Decoder SDK, which supports audio scanning of broadcasted content directly form the mobile app, thus giving the mobile app developers more operability and integration power.

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EchoAD Geo Released

February 16, 2019

In addition to capturing over-the-air and digital ads, ECHOTAG is now capable to locate savings by geographical location and close proximity. The EchoAD Geo — a new featured product allowing mobile apps to receive push notifications about savings locally. Without violating the user's privacy, EchoAD© Geo combines the technologies of BLE-beacons with Wi-Fi, GPS and mobile triangulation to determine the location of the product and the buyer both in the geofence and inside the store. As a result, the buyer receives perfectly suitable localized discounts and offers.

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CMG Pilot is Scheduled for Early 2019

October 10, 2018

The ECHOTAG Mobile Media Interaction Platform was successfully tested by Cox Media Group in the USA. Cox Media Group (CMG), a subsidiary of Cox Enterprises, was formed in 2009 by combining Cox Radio, Cox Television, Cox Newspapers, CoxReps and various digital businesses into a single integrated broadcasting, publishing and digital media company., and is currently in preparation for a pilot project. The CMG Pilot project has been scheduled for the beginning of 2019.

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EchoAD Digital Released

January 18, 2018

ECHOTAG has released the EchoAD Digital — a new featured product allowing mobile apps to capture digital banners and video advertising delivered to mobile devices by Google Ad Stack. In addition to capturing ads from television and radio, ECHOTAG platform is now capable to provide post-delivery services for digital ad campaigns. Upon capturing of the digital ad, EchoAD Digital saves the corresponding promotional offers to the user's account for later viewership and following/sharing. Besides storing valuable discounts and offers, ECHOTAG collects viewership and related activity data such as following and sharing available for content owners and ad campaign managers. All data is collected without violating the user's privacy: no personal user info has been stored or transmitted to the third parties.

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ECHOTAG at NABSHOW NY

October 22, 2017

ECHOTAG has showcased its advanced ACR middleware platform for broadcasted advertising at the NAB Show New York, which took place in Javits Convention Center, NYC on October 18-19, 2017. For complete details, visit ECHOTAG NAB Show landing page.

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ECHOTAG on NAB 2017

May 16, 2017

ECHOTAG, a US developer of patented innovative advertising solutions across both analog and digital broadcast media markets, has been showcasing its advanced middleware platform at the NAB-2017, the world’s largest annual convention encompassing the convergence of media, entertainment and technology. Numerous visitors and participants of the show visited ECHOTAG booth to get first-hand knowledge of the technology and its features. The company’s unique approach of bridging seamlessly analogue and digital advertising techniques and analysis resulted in signing preliminary LOI’s with industry leaders eager to explore further capabilities of ECHOTAG platform.

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ECHOTAG is showcased on RDE

April 10, 2017

On March 19, 2017 ECHOTAG, a US developer of patented innovative advertising solutions across both analog and digital broadcast media markets, presented its technology to European radio community at the RadioDays Europe Conference in Amsterdam.