Проснувшись однажды утром после беспокойного сна, Грегор Замза обнаружил, что он у себя в постели превратился в страшное насекомое.

Advertising Products:

The most innovative part of the ECHOTAG’s solution is bridging over-the-air ads with measurable, data-driven, digital content delivery methods. For that purpose, ECHOTAG uses automatic content recognition (ACR) on consumer mobile devices to identify and interact with target audiences and deliver a more cohesive consumer experience across media channels. The ROI on ads broadcasted over-the-air is currently insufficient because consumers do not remember the premise of the ad, and do not receive a call for action. EchoAD© Broadcast service module resolves the challenge of insufficient ROI on the traditionally broadcasted ads. It allows advertisers to watermark the ad at the time of production. When watermarked ad is broadcasted, listeners’ mobile phones automatically capture it, store it for later viewing, or share offered deal with their contacts. EchoAD© Broadcast is smart enough to convert single generically branded ad broadcasted on TV or radio into multiple local promotions. It also provides the Smart Push mechanism to accommodate for scenarios when either the TV volume or the device microphone is turned off while the user is watching TV ad. If the user has the EchoAD© Broadcast enabled app running in the background, the server will identify the watching user, and will silently push the corresponding promotion content item to the user’s device. Features: captures broadcasted ads delivers the ad related promotional offers visually on the user’s mobile device transforms generic ad into geolocation specific tangible offer provides the possibility for further interaction with the recognized offer — sharing, saving contacts, buying online operates in noisy conditions works when the mobile device is offline works when the microphone is mute / silent works regardless of the sound source — inside the device or outside provides the possibility for advertiser of updating the offer content over time provides statistics on the advertising campaign, the ability to compare advertising campaigns provides the ability for advertiser to download user activity data in convenient formats retrieves profile info for «warm» customers Benefits: easy and fast integration into your existing mobile application via the mobile SDK and API simple content management online receipt of data about the advertising campaign in real time: clicks, impressions, contacts increases consumer engagement increases the ad lifespan and ROI

Digital ads provide for better CTRs and CRs, compared to the ones broadcasted over the air. However, the ROI on digital ads still can be drastically improved by adding post-delivery interactions and viral sharing to the existing workflow, thus increasing the overall number of ad clicks.
EchoAD Digital service module allows advertising agencies and their respective digital publishers to earn more on the PPC services they provide to their respective advertisers.

Features:

stores the captured promotional offers
provides the possibility for further interaction with the recognized offer — sharing, saving contacts, buying online
provides detailed personalized statistics on the advertising campaign
provides the possibility for advertiser of updating the offer content over time


Benefits:

increases the ad lifespan and ROI
increases the number of clicks, as well as the PPC value for the advertiser
increases consumer engagement
retrieves profile info for «warm» customers

Without violating the user’s privacy, ECHOTAG combines BLE-beacon technology with Wi-Fi discovery, as well as GPS and mobile triangulation to locate both the product and the buyer in the Geofence and inside the store.

As a result, the buyer receives localized and perfectly suitable discounts and offers.

Features:

discovers and stores local promotional offers
provides the possibility for further interaction with the discovered offer — sharing, saving contacts, buying online
provides detailed personalized statistics on the local advertising campaign
provides the possibility for advertiser of updating the offer content over time


Benefits:

increases the ad lifespan and ROI
increases the number of clicks, as well as the PPC value for the advertiser
increases consumer engagement
retrieves profile info for «warm» customers

EchoAD© Image service module captures encoded images from billboards, TV screen, and printed media. Ad offerings are stored on the user’s mobile device for future review and sharing.

Audience Engagement Products:

Traditionally broadcasted polls and surveys do not provide the viewer/listener with a clickable link to respond, so audience immersion is not as comprehensive as it could be.
The EchoSURVEY service module enables convenient single tap response to polls and surveys conducted on radio and TV. It also allows researchers to collect and analyze social opinion in real time.

Features:

one-touch survey response
view survey sponsors with possibility for further interaction with the sponsor’s content: sharing, saving contacts, buying online


Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
quick and convenient polls in real time
one-touch answer
survey visualization
visualization of sponsors and their offerings
increased lifespan for the survey topic engagement

Today, people use mobile devices while listening to radio or watching TV. However, interaction between the presenter and the viewers/listeners is still conducted inefficiently and unsafely over phone calls and SMS responses.

EchoQUIZ service module enables media presenters to run ”Jeopardy”-like quizzes over the radio and TV, while listeners respond with a single tap on their mobile app. Presenters receive time-stamped responses in real time for bidding purposes.

Features:

one-touch quiz response
view quiz sponsors with possibility for further interaction with the sponsor’s content: sharing, saving contacts, buying online

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
quick and convenient quizzes in real time
one-touch answer
quiz visualization
visualization of sponsors, their advertising
visualization of quiz sponsors and their offerings
increased lifespan for the quiz topic engagement

This service module allows viewers to vote directly from their mobile device during TV contest. Contest managers receive voting responses in real time with continuous, automatically updated count.

Features:

sponsor banners availability on the mobile device during the voting process

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
visualization of contest sponsors and their offerings
better viewer engagement with the voting process

Currently, the list of TV or radio show sponsors is shown or read aloud during the broadcast without much impact on listener.

With EchoSHOW service module all sponsors are captured by the mobile app and their detailed info and promotions are immediately accessible and available for sharing.
The captured sponsors could also be added to the viewer’s contacts on their mobile device.

Features:

automatic sponsor recognition during the show
possibility for further interaction with the sponsor — sharing, saving contacts, buying online

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
visualization of sponsors and their offerings
increased lifespan for the sponsor engagement

EchoTV service module is a set of portable SDKs available for various TV broadcast channels.

In cases when TV programming is broadcasted over the air, cable, or satellite, the broadcasted content is captured by the EchoTV-enabled mobile apps.

For other cases such as Apple TV, Smart TV, or IPTV like Amazon Fire, Roku, or Visio, the EchoTV module features SDKs that are fully compatible with their respective OS platforms. Broadcasters and content providers can easily embed them into their proprietary apps available on those devices.

Features:

capturing of TV ads
delivery of the ad related promotional offers visually on the user’s mobile device

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
online receipt of real time data about the advertising campaign: clicks, viewership, contacts
increases consumer engagement
increases the ad lifespan and ROI

Radio and TV listeners miss the titles of music they just heard and liked, because it is not easy and not always safe (e.g. while driving) to launch Shazam or SoundHound apps for capturing the tune.

EchoMUSIC service module provides built-in passive instant music capturing technology for enabled mobile apps.

Features:

music recognition regardless of sound source
save recognized songs, compose and edit your playlist
listen through various services, view video clips
the opportunity to vote and compose a proprietary top-list

Benefits:

easy integration into your application via mobile sdk and api
music recognition within the application
save recognized songs
easy listening through various services

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