ECHOTAG Products

ECHOTAG ptovides a set of features and Service Modules serving three major areas of the content workflow: Advertising, Audience Engagement, and Audience Measurement.

Advertising

Challenge: Insufficient Advertising ROI

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In the digital world, advertising creative is pushed to the audience through Content Delivery Networks. The impressions occur on desktop browsers, online video players, and mobile apps whose IP address is identified and trackable, providing for audience measurement, but not for identifying recipients or for tracing their response.

Moreover, after consumer clicks on the ad and reviews the promotional offer, that offer will be lost for the consumer as soon as they leave the landing page. Consequently, it is hard for the consumer to get back to the deal or to share it with their social contacts.

Compared to the digital world, the impressions of broadcasted ads occur on the TV set or AM/FM radio receiver; both not traceable offline devices. The effects of these impressions are hard to measure and produce at best low engagement and weak retargeting possibilities.

Solution: Mobile Interaction for Ads​

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Ads interrupt the users’ viewing experience, so most users ignore or even block them with the help of ad-blocking apps. At the same time, consumers appreciate receiving deals and offers.

ECHOTAG Mobile SDK embedded in the mobile app allows storing offers and deals related to the ad (even the one blocked from view) in the dedicated “Offers” folder, thus allowing consumers to review saved offers later on. As it happens, ECHOTAG registers the user’s interest on the server.

Most of consumers do not click on ads interrupting their game or show.

ECHOTAG encourages the user to click on the ad at other times; leading to overall more clicks, increasing the ad’s CTR and CR, and providing an opportunity for higher PPC earnings by the advertising agency.

ECHOTAG collects user personal info by encouraging mobile app users to register in order to access stored offers and deals. The collected data is a campaign specific and available on ECHOTAG Campaign Management Console.

With these data insights, the consumer is retargeted with demographic and shopping interest specific ads triggering a response by the consumer, and as a result increasing advertising ROI.

With ECHOTAG, mobile app users can easily share captured deals with their social contacts, enabling viral distribution of the creative and amplifying its value.

ECHOTAG provides the means and tools to transmute traditionally broadcasted creative directly into a measurable digital format.

With ECHOTAG, the ad manager marks their creative’s audio track with a short inaudible “watermark” sound. Consumer mobile devices listen for and automatically detect the inaudible watermark at the time of the ad’s broadcast.

With ECHOTAG technology, engagement statistics and retargeting info is available to the brands through an in-browser dashboard, or programmatically over the ECHOTAG server-side API.

By pushing broadcast ads into a digital workflow, advertisers achieve precise tracking of consumer engagement and behavior, as well as ability to measure and analyze activity of their captive audience.

Finally, ECHOTAG provides ad agency for earning fresh PPC on traditionally broadcasted ads.

ECHOTAG is drastically improving both digital and traditionally broadcasted ad creative’s performance by adding a post-delivery distribution and tracking mechanism to an existing content delivery workflow.

In short, ECHOTAG strengthens every stage of the ad delivery process by capturing, identifying, counting, and reporting performance statistics. It makes ad creative more valuable by making it work harder, presenting it to a wider audience and lengthening its circulation lifespan, thus increasing the advertising ROI.

Advertising Products:

The most innovative part of the ECHOTAG’s solution is bridging over-the-air ads with measurable, data-driven, digital content delivery methods.

For that purpose, ECHOTAG uses automatic content recognition (ACR) on consumer mobile devices to identify and interact with target audiences and deliver a more cohesive consumer experience across media channels.

The ROI on ads broadcasted over-the-air is currently insufficient because consumers do not remember the premise of the ad, and do not receive a call for action.

EchoAD© Broadcast service module resolves the challenge of insufficient ROI on the traditionally broadcasted ads. It allows advertisers to watermark the ad at the time of production. When watermarked ad is broadcasted, listeners’ mobile phones automatically capture it, store it for later viewing, or share offered deal with their contacts.

EchoAD© Broadcast is smart enough to convert single generically branded ad broadcasted on TV or radio into multiple local promotions.

It also provides the Smart Push mechanism to accommodate for scenarios when either the TV volume or the device microphone is turned off while the user is watching TV ad. If the user has the EchoAD© Broadcast enabled app running in the background, the server will identify the watching user, and will silently push the corresponding promotion content item to the user’s device.

Features:

captures broadcasted ads
delivers the ad related promotional offers visually on the user’s mobile device
transforms generic ad into geolocation specific tangible offer
provides the possibility for further interaction with the recognized offer — sharing, saving contacts, buying online
operates in noisy conditions
works when the mobile device is offline
works when the microphone is mute / silent
works regardless of the sound source — inside the device or outside
provides the possibility for advertiser of updating the offer content over time
provides statistics on the advertising campaign, the ability to compare advertising campaigns
provides the ability for advertiser to download user activity data in convenient formats
retrieves profile info for «warm» customers

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
online receipt of data about the advertising campaign in real time: clicks, impressions, contacts
increases consumer engagement
increases the ad lifespan and ROI

Digital ads provide for better CTRs and CRs, compared to the ones broadcasted over the air. However, the ROI on digital ads still can be drastically improved by adding post-delivery interactions and viral sharing to the existing workflow, thus increasing the overall number of ad clicks.
EchoAD Digital service module allows advertising agencies and their respective digital publishers to earn more on the PPC services they provide to their respective advertisers.

Features:

stores the captured promotional offers
provides the possibility for further interaction with the recognized offer — sharing, saving contacts, buying online
provides detailed personalized statistics on the advertising campaign
provides the possibility for advertiser of updating the offer content over time


Benefits:

increases the ad lifespan and ROI
increases the number of clicks, as well as the PPC value for the advertiser
increases consumer engagement
retrieves profile info for «warm» customers

Without violating the user’s privacy, ECHOTAG combines BLE-beacon technology with Wi-Fi discovery, as well as GPS and mobile triangulation to locate both the product and the buyer in the Geofence and inside the store.

As a result, the buyer receives localized and perfectly suitable discounts and offers.

Features:

discovers and stores local promotional offers
provides the possibility for further interaction with the discovered offer — sharing, saving contacts, buying online
provides detailed personalized statistics on the local advertising campaign
provides the possibility for advertiser of updating the offer content over time


Benefits:

increases the ad lifespan and ROI
increases the number of clicks, as well as the PPC value for the advertiser
increases consumer engagement
retrieves profile info for «warm» customers

EchoAD© Image service module captures encoded images from billboards, TV screen, and printed media. Ad offerings are stored on the user’s mobile device for future review and sharing.

Audience Engagement Products:

Traditionally broadcasted polls and surveys do not provide the viewer/listener with a clickable link to respond, so audience immersion is not as comprehensive as it could be.
The EchoSURVEY service module enables convenient single tap response to polls and surveys conducted on radio and TV. It also allows researchers to collect and analyze social opinion in real time.

Features:

one-touch survey response
view survey sponsors with possibility for further interaction with the sponsor’s content: sharing, saving contacts, buying online


Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
quick and convenient polls in real time
one-touch answer
survey visualization
visualization of sponsors and their offerings
increased lifespan for the survey topic engagement

Today, people use mobile devices while listening to radio or watching TV. However, interaction between the presenter and the viewers/listeners is still conducted inefficiently and unsafely over phone calls and SMS responses.

EchoQUIZ service module enables media presenters to run ”Jeopardy”-like quizzes over the radio and TV, while listeners respond with a single tap on their mobile app. Presenters receive time-stamped responses in real time for bidding purposes.

Features:

one-touch quiz response
view quiz sponsors with possibility for further interaction with the sponsor’s content: sharing, saving contacts, buying online

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
quick and convenient quizzes in real time
one-touch answer
quiz visualization
visualization of sponsors, their advertising
visualization of quiz sponsors and their offerings
increased lifespan for the quiz topic engagement

This service module allows viewers to vote directly from their mobile device during TV contest. Contest managers receive voting responses in real time with continuous, automatically updated count.

Features:

sponsor banners availability on the mobile device during the voting process

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
visualization of contest sponsors and their offerings
better viewer engagement with the voting process

Currently, the list of TV or radio show sponsors is shown or read aloud during the broadcast without much impact on listener.

With EchoSHOW service module all sponsors are captured by the mobile app and their detailed info and promotions are immediately accessible and available for sharing.
The captured sponsors could also be added to the viewer’s contacts on their mobile device.

Features:

automatic sponsor recognition during the show
possibility for further interaction with the sponsor — sharing, saving contacts, buying online

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
visualization of sponsors and their offerings
increased lifespan for the sponsor engagement

EchoTV service module is a set of portable SDKs available for various TV broadcast channels.

In cases when TV programming is broadcasted over the air, cable, or satellite, the broadcasted content is captured by the EchoTV-enabled mobile apps.

For other cases such as Apple TV, Smart TV, or IPTV like Amazon Fire, Roku, or Visio, the EchoTV module features SDKs that are fully compatible with their respective OS platforms. Broadcasters and content providers can easily embed them into their proprietary apps available on those devices.

Features:

capturing of TV ads
delivery of the ad related promotional offers visually on the user’s mobile device

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
online receipt of real time data about the advertising campaign: clicks, viewership, contacts
increases consumer engagement
increases the ad lifespan and ROI

Radio and TV listeners miss the titles of music they just heard and liked, because it is not easy and not always safe (e.g. while driving) to launch Shazam or SoundHound apps for capturing the tune.

EchoMUSIC service module provides built-in passive instant music capturing technology for enabled mobile apps.

Features:

music recognition regardless of sound source
save recognized songs, compose and edit your playlist
listen through various services, view video clips
the opportunity to vote and compose a proprietary top-list

Benefits:

easy integration into your application via mobile sdk and api
music recognition within the application
save recognized songs
easy listening through various services

Audience Measurement Products:

Currently, there is no precise approach to measure audience reach on TV and radio programs and broadcasted ads, because there is no trackable link between the viewer/listener and the broadcasted content.

As mentioned earlier, ECHOTAG converts traditional over-the-air impressions to the digital ones.

While Nielsen and comScore collect consumer reaction data from relatively small sample groups, we can supplement their dataset with precise data supplied by real people in real-time.

Moreover, the nature of that data is not limited to the number of impressions. ECHOTAG also collects taps, clicks, and shares on the broadcasted creative, from the identified audience.

With access to engagement metrics from a broad and diverse audience, ECHOTAG is able to collect a truly Big Data. Consequently, the bigger the data, the more fuel it provides to programmatic advertising platforms such as EMX or Lumenad.

Again, that data is collected and provided dynamically in real-time, so it can be perfectly utilized with the popular Dynamic Creative Optimization techniques.

The EchoMETER service module monitors the number of impressions and clicks on shows, programs, radio jingles, and ads in real time, collects the statistics, and reports it to broadcasters, brands and research organizations.

Features:

channel audience measurement in real time
real time audience activity data: viewership, profile info, clicks on advertising, sharing
provision of data in a convenient, dynamic view
the ability to download data in convenient formats
operates in noisy conditions
works when the mobile device is offline
works when the microphone is mute / silent
works regardless of the sound source — inside the device or outside

Benefits:

easy and fast integration into your existing mobile application via the mobile SDK and API
simple content management
End User Data Privacy:

The ECHOTAG platform does not receive and TECHNICALLY UNABLE to neither receive nor store any personal data of end users of mobile apps with embedded ECHOTAG Mobile SDK.

As described in the integration documentation, a mobile app embedding the ECHOTAG Mobile SDK does not transfer to ECHOTAG either names or email addresses, nor any other personal data of its users.

Instead, when the user’s phone captures the content for the first time, the app with embedded SDK transmits only the numeric ID under which the user data is stored in the user database of the mobile app.

As a result of this transfer, an identification pair is created on the ECHOTAG server from two numbers: one — transmitted by the mobile app and the other — automatically created by ECHOTAG; and the content recognition record is stored under this identification pair.

Thus, only anonymous records are stored in the ECHOTAG system for content items recognized by certain anonymous users with numbers assigned to them.

ECHOTAG platform produces large volumes of behavioral data. We link specific viewers to impressions they see or hear, as well as to their reactions to those impressions. Furthermore, we also inspire and track subordinate consumer reactions triggered after captured offers are shared.

Unlike some other solutions, ECHOTAG captures the actual timed data over the entire customer universe, not just a slice or extrapolation of it.

EchoDATA service module is a subscription based data delivery service aimed to package data into a variety of machine and human readable formats, select requested data elements and timeframes, and reliably deliver it to subscribers such as brands and market research organizations.

The next step in this direction will be the completion of the Virtual Peer Group Matching Engine, which is currently under development.

Features:

channel audience measurement in real time
real time audience activity data: viewership, profile info, clicks on advertising, sharing
provision of data in a convenient, dynamic view
the ability to download data in convenient formats

Benefits:

enhanced behavioral analysis capabilities for consumer retargeting
simple content management